About us

We are based in North London, England, with a passion for creating contemporary, quirky, fun, unique shoes & accessories with a hint of vintage. Samantha Lines, our talented designer, introduces both archive and modern fabrics into every collection, often adding gorgeous embellishments and accessories. We simply love it when we are asked the question: “Where did you get your shoes?”

The Story So Far…


Now you can wear Ruby Shoo whatever the weather! Wellies & umbrellas launch for spring/summer 18.

Little feet matter too!

Ruby Shoo introduces size 2. Meaning all shoes now range from a size 2 to 9.

A high note!

Designer Samantha Lines is a finalist for Footwear Designer of the Year in the Drapers Awards 2015!


Ruby Shoo introduces occasion wear styles for spring/summer 14.


Bags of style! What feels almost as good as a new pair of shoes? A new bag! For summer 13 the first Ruby Shoo bag collection launched, matching the shoes exquisitely.


The Ruby Shoo name is conceived in early 2010, becoming a reality later that year with the debut of a limited collection for spring summer 2011.

Join Our Story

Fans of Ruby Shoo are quirky, fun & love to show off their Shoos! Follow us on social media to see the latest styles, news, competitions and more…